Rob Glew

Assistant Professor (Teaching) of Operations Management and Data Analytics

Associate Director, Advanced Technologies, AI, and Analytics

Program Director, Masters of Managemet in Analytics (MMA), Online

Desautels Faculty of Management, McGill University

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Rob Glew PhD MEng MA (Cantab) is an Assistant Professor at Desautels Faculty of Management, McGill University and a researcher at the Institute for Manufacturing, University of Cambridge, where he obtained his PhD after 3 years in 2023. His research centers on behavioral operations with a specific focus on EDI issues. His methodological specialties are machine learning (for empirical work), game theory, and mechanism design. Rob is an emerging scholar with an excellent teaching record.

As Associate Director of Advanced Technologies, AI, and Analytics (AAAI) at McGill, Rob is uniquely positioned at the intersection of research, practice, and teaching for some of the most important issues facing the modern business world. Through AAAI, Rob has organized events and workshops to educate students and disseminate research on AI and analytics to business practice. His next project is a Canada-wide business AI-capability survey.

Rob teaches data analytics (MGSC662), operations management (MGCR372), operations research (MGSC373), project risk management (MGSC434), and statistics (MGCR271) at McGill University. At Cambridge, he taught undergraduate and postgraduate students at Cambridge University Engineering Department and the Cambridge Judge Business School, including lectures and small group supervisions. He guest lectures on data analytics, artificial intelligence, and management science for executive programs in Cambridge and Montreal.

Rob has received several awards for his research and teaching, including the McKinsey Risk Prize, the University of Cambridge Vice-Chancellor’s Award, a Chancellor’s Commendation, and a teaching fellowship at Queens’ College, Cambridge. He has been awarded research funding by McGill University, UKRI, Siemens UK, GS1, and Queens’ College.

Rob has collaborated extensively with industry partners on his research including the NHS, the UK Government, Tesco, Munõz Group, Lisi Aerospace, Proctor & Gamble, L’Oreal, MealCare, FabTech, Ernst & Young, and others.

Ongoing and Future Research Projects

Hold Me Accountable: Anonymity and Prosocial Behavior

Accepted at M&SOM (March 2025)

With Claire Senot (Tulane University). When we design operational processes and information systems, small changes in how consumers interact with the service provider are often overlooked. This paper uses a quasi-experiment method to investigate such an event — when a service provider removed the names of participants from test kits in a viral testing program. The effect was a surprising 21% reduction in participation, negative moderated by the size of the groups participants were randomly assigned to. We confirm the robustness of this result using difference-in-differences, regression discontinuity, and augmented local linear models. We examine further moderating effects and offer guidance to service providers on how to use identity priming to enhance the prosocial behavior of consumer interactions. View this paper on SSRN.

Presented at: POMS 2023, INFORMS 2023, University of Toronto, Wharton Empirical Workshop 2024, POMS 2024.

No Spoilers: Grocery supply chain traceability and food waste

Under Review at M&SOM (February 2025)

With Javad Nasiry (McGill University). This paper examines the challenges posed to equity by food waste, where millions of tonnes of potential edible food is wasted while people go hungry. Specifically, we investigate the role of supply chain traceability systems (such as those with Blockchain as an underlying technology) in reducing perishable food waste from over-ordering and processing errors. We determine the conditions under which economic and social incentives align to maximize the value of traceability and propose policy changes to encourage this behavior. View this paper on SSRN.

Presented at: INFORMS 2024, POMS 2025, McGill University.

Cultures for Innovation

Working paper, under preparation for submission for Management Science Q2 2025

With Jeremy Hutchison-Krupat (University of Cambridge). All successful organizations chase paradigm shifting innovations, but how can they create a culture that maximizes their chances of uncovering these innovations when it is impossible to articulate the path to success specifically? These so-called unknown-unknown innovations require a culture that can tolerate failure, but as we show in this paper, determining the optimal innovation culture is a subtle and complex decisions. What extent should R&D activities be monitored? How can we ensure that we tolerate failure but not incompetence? Can monitoring something you don’t want actually help you get something you do want? Our ground-breaking modelling address all of these questions and more. We provide managers with important quantitative insights on the cultural aspects of innovation, a topic that can often seem mysterious. Contact me for a pre-print.

Presented at: INFORMS 2024, POMS 2025

Minority Figures: Gender Tokenism and Prosocial Behavior

Working paper, under preparation for submission to Management Science Q3 2025

With Claire Senot (Tulane University). The conventional wisdom argues that gender diversity is a good thing — going from a single gender team to a mixed gender team has been shown to increase sales performance, reduce risk, and enhance creativity - but what about prosocial behavior? In this paper, we take advantage of a unique setting to study the effect of including gender tokens compared to single gender teams. We find that the prosocial behavior of tokens is higher than peers, but there is not spillover to the rest of the team. To identify whether gender diversity can ever lead to a positive spillover on prosocial behavior, we develop an advanced identification strategy and find that a gender balance of 60/40 or greater is needed to induce an increase in the prosocial behavior of the gender majority. We offer critical insights for the design of diversity schemes and affirmative action programs. Contact me for a pre-print.

Presented at: POMS 2025

  • Our research paper “Hold me Accountable” was featured in an article by McGill’s official thought leadership platform and a podcast interview:

    https://delve.mcgill.ca/listen/how-managers-can-restore-faith-in-humanity/

  • February 2025 - I had the pleasure of giving a guest lecture on operations and innovation management to MEng students at Oxford University.

  • February 2025 - An interview was featured on New York Newsday discussing how the threat posed by Chinese AI ChatBot ‘DeepSeek’.

  • January 2025 - I was interviewed on Montreal’s leading English language news radio, CJAD, on the future of jobs and work in a world of AI. The interview was also featured in a McGill press release.

  • October 2024 - I had the honour of presenting two working papers at INFORMS 2024 in Seattle: (1) No Spoilers with Javad Nasiry and (2) Cultures for Innovation with Jeremy-Hutchison-Krupat.

  • April 2024

    Rob presented two working papers at POMS in Minneapolis: ‘Make it Personal’ (with Claire Senot) and ‘No Spoilers’ (with Javad Nasiry).

  • April 2024

    Rob won the Desautels Faculty of Management Teaching Innovation Award 2024 for his work in revising two core BCom courses to make the material more engaging for students and bring DEI into the classroom.

  • January 2024

    Rob presented with joint work with Claire Senot ‘Make it Personal: Standardization and Prosocial Behavior” at the University of Toronto Rotman Business School.

  • December 2023

    Rob was awarded a $5000 seed grant to begin work on a research paper looking at diversity in medical appointments and volunteering. This will support data analysis for the paper ‘All by Myself’.

“First say to yourself what you would be; and then do what you have to do.” ― Epictetus